Frugousie (portmanteau of frugal and bourgeoisie):
an attribute of the Millennials in which they have much more frugal habits than previous generations, independent of their disposable income. The Depression created a whole generation of thrift and many of that generation did not change their habits even when their incomes rose. The Millennials are going through something similar.
- stores like H&M and Zappos that are known for their fast fashion;
- business models like Zipcar car sharing instead of each person owning their own car;
- P2P sharing services for infrequently used items such as tools so that one item can serve a whole community;
- P2P donations of excess so that it doesn’t go to waste – food leftovers with Halfbakery, used goods of any kind with Freecycle or Craigslist, P2P services such as Taskrabbit and Fiverr.
Do you use them? What has been your experience?